Googles Expansion

The Expansion of Google

            After reading chapter eight of The Shallows, by Nicholas Carr, there was one quote that Carr discussed that I found interesting.  It was a statement from the CEO of Google, Larry Page, where he had said that Google is “striving to ‘systematize everything’ it does” (150).  I believe that Google is doing exactly that however, not necessarily systematize everything they do, but more to systematize the internet and technology as a whole.  In order for this to achieve this goal, they must expand themselves to other kinds of technologies and not just a search engine that appears on their website.  I noticed this when I was searching for articles on different websites and below the search box said, “Powered by Google”, which got me started to think on how Google has expanded throughout the past decade and made themselves such a prominent company when it comes to making things easier and convenient for people who use their services.  Many internet users make their home page on their web browsers Google, making it the first website they see every time they open the browser. So, when they want to go to a website, they don’t type in the URL, they just begin to type on the home page and Google will search it and show the results in a matter of seconds without even pressing enter.

            Not only has Google expanded their services to other websites on the internet but they have also expanded by purchasing other large websites such as YouTube and even Blogger, the website that I am now writing this blog.  Google has an endless list of services that they provide; which all seem astray from just the original web search Google began with.  For example there are Google Calendar and Gmail, both have totally different uses.  All of Google’s services are all connected accounts and are “systematic” as said by Larry Page.

            Throughout the years, as the internet develops and goes through changes, it seems that Google is only getting larger, even including outside of the internet realm.  Google owns a large brand of smart phones which is android.  Most recently Google changed the name of the android market to “Google Play”, where android users can purchase games, eBooks, and now music. Before, apps and music were found in different locations, but now they are all in the same place, again, making it more “systematic”.

            Google is the number one ranked website that is used the most in the world, showing just how powerful Google is in today's society.

 -Dan Portnoy