The Future of Google

After reading the chapter titled "The Church of Google" , we began discussing the importance of Google in class. Carr clearly demonstrates how  Google is constantly growing and changing how we use the internet. Carr begins with Google's humble beginnings, and talks about how they sought to change how we approached the computer technology. 


When Google began, they had a simple goal of changing how people searched through the vast array of information contained on the internet. After developing a system they called PageRank,  where a website's relevance was determined by the number of pages, and the importance of those pages, that linked back to the original site. Once this basic business model became successful and their company went public, they set their sites on much bigger endeavors.


In class, my group was asked if Google was the most important company in today's world. The answer, of course, is no, because even though Google is an important company, there are still companies that have greater importance in today's society. This did get me thinking about the future of Google, and I can safely say that in the next 20 years, Google will be one of the largest and possibly the most important company ever. Since the internet is one of man's greatest inventions of our generation, the company that can monopolize the internet will reign supreme. Google is not only beginning to take over the internet, but their new interests in the automotive industry and DNA analysis will lead them to take over many industries.


Nicholas Carr is enamored with the way Google has changed the internet and how we process the information on the internet. I wouldn't be surprised if Carr writes a book in the future solely about Google. It will be interesting to see where Google ends up in the next couple decades, with their DNA coding technology and driverless cars in the final stages, the next few years could yield some pivotal changes to our society, and maybe then will the term "Church of Google" actually ring true.


JJ Deady