Clifford
McKeon
One of the most fascinating
chapters that I have stumbled upon in The
Shallows by Nicholas Carr is chapter eight “The Church of Google”. It’s been the only chapter I’ve been able to somewhat
focus on in this entire book. When you
think of the internet you think of all the information that you can access in a
second. What really slipped my mind was the major impact of Google and other
search engine sites on the internet. The
internet is an extremely complex tool without search engines. For example
looking for a site on Einstein. There are thousands of them out their but
without the exact name to type into the address bar the internet then becomes
more of a hassle than a convenience. Besides that, Carr set up this chapter in
a fashion that I thought was interesting. It goes the past of Google, Google’s
future, and then some information that is supposed to scare the reader and
support Carr’s views on how the internet is supposedly harming our minds. Although
I do not agree with all Carr’s viewpoints, there are a couple of aspects of
this chapter that I want to discuss.
One of the two main aspects of
this chapter that stood out to me was Carr’s distasteful attitude towards
Google. One reason why I believe Carr has some strange
dislike towards Google is his constant bashing of Google throughout this chapter. A part of this
chapter is about Google’s attempt to digitalize lots of books and put them
online to make searching and reading books more efficient. Carr spends very
little time discussing how this would be useful and focused a larger portion
explaining how Google preformed copy right infringement and the difficulties
that writers faced attempting to sue Google. He ends the chapter with this one quote that really stood out to me as a reader, "What disturbs me about the company's founders is not their boyish desires... but the pinched concept of minds that give rise to such a desire(176).
The second aspect of this chapter that I wanted to talk about was Carr’s
attempt to make Google look evil and harmful. I will admit that some of the
information was concrete and he was able to back it up some of his views as to
why Google is harmful. For instance the way our brains are rewired to talk and
understand different languages like computer or Mathematical talk. But other parts seemed like attempts to connect
with human fears to support his position. Near the beginning of the chapter, he
talks a little bit about Google’s future and attempt to make a perfect search
engine that they will hopefully be able to make next 300 years. He then links
it to HAL and hopes that it won’t have a bug that ends up killing all the
people. Truthfully, I think Carr was hoping the demographic of those who read this
book would consist mainly of computer fanatics. This demographic may closely be
related to include the typical science fiction movie goers who would have seen the
misuse of artificial intelligence time and time again. I believe that Carr uses
these Hollywood icons such as HAL or the Terminator to install fear and
mistrust of Google as a side note to overall get the feeling that almost
everything done through the internet is bad!
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